HELPING A LAW FIRM SETTLE DISPUTES

Womble Carlyle was at a crossroads. Half the firm was content with the status quo. The new guard recognized that staying competitive would require a different approach. One that positioned the firm as a proactive partner in client business. Helping them see around corners and anticipate legal issues, not just responding to them. To help realize the new vision, we conducted stakeholder interviews, competitive analysis, and customer research audits and built an inspiring case for transforming how the firm conducted business. It worked to help change the perception of a traditional firm and pave the way for a merger to become the international powerhouse, Womble Bond Dickinson.