A COMMERCIAL BANK THAT CAN'T AFFORD BUSINESS AS USUAL
STATE BANK
We were outgunned and out-spent by brands like Bank of America and Wells Fargo. Limited resources required a smarter approach to reaching the target: small to medium-sized enterprises. We saw things in them we also saw in State Bank. An entrepreneurial spirit, bureaucracies stripped down, and employees empowered to take action. The emotional and rational connections we built were about kindred spirits. We're a brand that gets you in a way big impersonal banks simply can't.
A campaign mantra brings the creative approach to life.
THE DOERS
We know who we're here for. We're for those who look at the world differently. Who work smarter. And faster. Who don't need a wake-up call to get up early. Or a suggestion to stay late. We're for people who are relentlessly driven. For businesses that tirelessly strive. Driving the economy as hard as they drive themselves.
We're here for the doers. Because we're wired precisely the same way. Cast from the same mold. We're a company of doers getting things done. By being proactive. By making decisions and taking action. Clearing the way ahead of the curve.
State Bank. Where doers do banking.
