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PROTEIN PACKAGING READY FOR PRIME TIME
SEALED AIR
Its food packaging solutions are compelling because they make proteins look attractive, which helps them move off the grocery shelf faster. This informed the strategy for a campaign that had to be universally understood across five continents, cultures, and languages. To stand apart from category sameness, we took inspiration from an industry far outside food packaging: fashion.
We collaborated with Sealed Air marketing teams and partner agencies around the world to "transcreate" messaging and ensure local cultural relevance. A thorough campaign guidelines document established consistency.
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