LAUNCHING A DIVISION FOR ONE OF THE BIGGEST BRANDS IN THE WORLD.
Samsung
Challenge
Samsung Home Appliances was doing zero business in the home builder channel. It's a category with long sales cycles and competitors like GE and Whirlpool have dominated for decades.
Solution
Our integrated marketing and sales support campaign addressed seven key issues needed to convince builders to embrace Samsung. Chief among them were consumer product appeal, smart-home innovation, warranty, and service network.
This sales video kicked off the pitch to home builders.
A multi-channel ad campaign leveraged affinity for the Samsung brand.
An automated drip campaign walked builders through the issues and down the purchase funnel.
Our website included build-a-brochure tool so salespeople could easily build custom presentations.
Results
It was a success that astounded the company. Zero to $1B in sales quotes in the first 18 months.
Things We Did
Integrated Multi-channel Campaigns | Channel Website with Build-a-Brochure Customization | Campaign Lander | Sales Video | Trade Print | Display Ads | Automated Marketing Program | Email | Paid Social | 300-page Product Catalogue | Sales Support Collateral | Customer Loyalty Branding | Dealer Support Program | Trade Show Materials