LAUNCHING A DIVISION FOR ONE OF THE BIGGEST BRANDS IN THE WORLD

SAMSUNG

Samsung Appliances had no presence in the home builder channel, a market with long sales cycles dominated by GE and Whirlpool. Our integrated marketing and sales support campaign tackled seven key issues to convince builders to choose Samsung, focusing on product appeal, smart-home innovation, warranty, and service network.

This video kicked off the sales pitch to home builders.

A multi-channel ad campaign leveraged affinity for the Samsung brand.

An automated drip campaign walked builders through the issues and down the purchase funnel.

Our website included build-a-brochure presentation tool so salespeople could easily build custom pitches.

For the annual Kitchen & Bath Industry Trade Show, we created a beautiful brand presence.