FIGHTING MALNUTRITION
& MELTDOWNS

Getting nutrition into kids can be a struggle. This juice brand appealed to kids but not to health-conscious moms or grocery retailers. Toy character tops and brand names that made it sound sugary created an unhealthy perception. But consumer research gave us an insight. With a topper kids can't resist and 100% juice inside, Good 2 Grow is a secret weapon for getting kids to drink something healthy. We rebranded it, redesigned the packaging, and created a new campaign and company website.