DO THE IMPOSSIBLE. CONVINCE PEOPLE TO CARPOOL.

Georgia Commute

Challenge

Our client had the mandate to ease traffic on Georgia's highways by encouraging people to rideshare. The problem is, most have an excuse for not doing it. It's not convenient. We don't have anyone to carpool with. It's a good thing to do for reducing traffic and pollution, but it's a hassle.

Solution

We took the "excuses" insight head-on and created an app to eliminate them.

Start by finding carpoolers with similar commutes.