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ABOUT

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SUMMARY

25 years of creative leadership in ad agency and in-house environments for global, regional, and local brands. My work has included brand positioning & design, consumer insights, creative strategy, and full-funnel, award-winning creative campaigns across paid, earned, and owned channels. For Fortune 100 companies to ambitious start-ups, I’ve been equally passionate about leading larger teams of over 65 and being in the trenches with scrappy teams of two or three. In my current role I’ve replaced outside ad agencies by building an internal creative one supporting seven brands with $5.5B in annual revenue.

WORK EXPERIENCE

DEVOUR

Go To Foods In-House Agency

Executive Creative Director, ‘22 to Present

MORRISON

Independent Ad Agency

Chief Creative Officer, ‘13 to ‘21

MODEA

Digital Ad Agency

Executive Creative Director, ‘11 to ’13

 

BBDO

Global Ad Agency Network

SVP, Executive Creative Director,  ‘94 to ’11

WORKPLACE PERSONA

 

Player / Coach / Collaborator / Change Maker / Servant Leader

SKILLS

 

Creative Vision & Leadership / B2C & B2B / Building In-house Capabilities, Teams & Processes / Full Funnel Marketing / Building Brands & Driving Traffic / Integrated Campaign Execution Across Paid, Earned & Owned Channels / Brand Positioning / Consumer Insights / Creative Strategy / Brand Design
& Storytelling /  Team Building / Servant Leadership / Resource & Budget Management / Presentations / Relationships / Partnerships / Adobe Creative Cloud / Microsoft 365 / Google Drive

INDUSTRY EXPERIENCE

Airlines / Apparel / Automotive / Consumer Electronics / CPG / Energy / Financial Services / Food & Beverage / Gaming / Healthcare / Home Goods / Higher Education / Mobile / Non-profit / Professional Sports / Restaurant / Retail / Supply Chain / SaaS / Travel & Leisure

CREATIVE AWARDS

One Show / Communication Arts / FWA’s / National Gold Effie / D&AD / Archive / Clios / New York Art Directors / Addy’s Best of Show / IHAF / AMA Best of Show

EDUCATION

California State University, Long Beach, BFA, Visual Communication

CONTACT

thatkylelewis@gmail.com

 

(678)464-4131

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